Luke Freeman

Luke Freeman

Behavioural Insights Team @ QBE Insurance Group

About Luke Freeman

Luke Freeman is a professional in the Behavioural Insights Team at QBE Insurance, drawing on a diverse background that includes experience in service design and research within the insurance sector. He has a strong academic foundation in psychology and has previously worked as a professional dancer and injury management advisor.

Current Role at QBE Insurance Group

Luke Freeman currently works at QBE Insurance as part of the Behavioural Insights Team. He has held this position since 2018, contributing to the development of strategies that enhance customer outcomes through insights derived from behavioral economics, psychology, and sociology. His role focuses on analyzing behaviors within the insurance sector to innovate service delivery and improve client interactions.

Previous Experience at QBE Insurance

Prior to his current role, Luke Freeman served as an Injury Management Advisor at QBE Insurance from 2015 to 2018. During his three years in this position, he gained valuable experience in the insurance industry, specifically in managing injury claims and supporting clients through the recovery process. His work involved collaborating with various stakeholders to ensure effective injury management.

Background in Performance Arts

Before entering the insurance sector, Luke Freeman worked as a professional dancer for Carnival Cruise Line from 2001 to 2007. His six-year tenure in Miami, Florida, included performing in various productions, showcasing his skills in a dynamic entertainment environment. Additionally, he has a unique background that includes performing in a world-famous cabaret in Paris.

Education and Expertise

Luke Freeman has a strong educational background in psychology and service design. He earned a Bachelor's degree in Psychological Science from the University of New England from 2009 to 2011. He then completed a Master's degree in Neuropsychology at Macquarie University from 2013 to 2015. He also achieved Honours in Science (Psychology) in 2012 and completed the Elevate Course in Service Design at Academy Xi in 2020.

Skills in Service Design and Research

Luke Freeman possesses expertise in service design and research, particularly within the insurance industry. He utilizes his knowledge of behavioral economics, psychology, and sociology to create innovative strategies aimed at improving customer experiences. His analytical skills enable him to assess and influence behaviors effectively, contributing to enhanced service delivery.

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