Sarah Bond
About Sarah Bond
Sarah Bond is the Manager of External Communications at QBE Insurance, where she has worked since 2018. With over 15 years of experience in global communications across various industries, she specializes in digital transformation, customer focus, and diversity and inclusion.
Work at QBE Insurance Group
Sarah Bond serves as the Manager of External Communications at QBE Insurance Group, a position she has held since 2018. In this role, she drives the company's external narrative with a focus on digital transformation, customer engagement, employer branding, diversity and inclusion, and sustainability. She leads multi-channel communication strategies that span various industries, including technology, education, social impact, retail, property, media, FMCG, and lifestyle. Her work contributes to enhancing QBE's public image and aligning its communications with corporate objectives.
Previous Experience at Select Property Group
Before joining QBE Insurance Group, Sarah Bond worked as the Communications Manager at Select Property Group from 2007 to 2011. During her four years in this role, she was based in Dubai, United Arab Emirates. Her responsibilities included managing communications strategies and enhancing the company's visibility in the property sector. This experience provided her with a solid foundation in external communications within a dynamic market.
Experience at Launch Group
Sarah Bond was employed as a Senior Communications Consultant at Launch Group in Australia from 2014 to 2018. Over the course of four years, she developed and implemented communication strategies for various clients, further expanding her expertise in the field. This role allowed her to work closely with diverse industries and hone her skills in strategic and creative communications.
Education and Expertise
Sarah Bond studied at A-U-L Sixth Form College, where she completed her A-Levels in Media Studies, English Language, and Law from 1999 to 2001. She later attended The University of Salford, earning a BA (Hons) in Design Thinking from 2004 to 2006. Her educational background, combined with over 15 years of global experience in both B2B and B2C markets, equips her with a comprehensive understanding of communications and stakeholder management.
Skills in Communications
Sarah Bond possesses a range of skills that are essential for effective communications management. Her expertise includes crisis and issues management, strategic and creative communications, and stakeholder management. These skills enable her to navigate complex communication challenges and develop effective strategies that resonate with diverse audiences across various sectors.