Shelley Dodd
About Shelley Dodd
Shelley Dodd is a Senior Digital Copywriter with extensive experience in the advertising and marketing sectors. She currently works at QBE Insurance and HammondCare in Sydney, Australia, and has a strong background in content creation and direct marketing.
Work at QBE Insurance Group
Shelley Dodd currently serves as a Senior Digital Copywriter at QBE Insurance, a position she has held since 2021. In this role, she focuses on creating engaging digital content that aligns with the company's goals. Prior to this, she worked as a Senior Editorial Content Specialist at QBE Insurance for three months in 2020. Her experience at QBE Insurance highlights her ability to adapt to different roles within the organization and contribute to its communication strategies.
Education and Expertise
Shelley Dodd has a diverse educational background in marketing and copywriting. She studied at ADMA IQ, where she completed the SEO for Marketers course in 2014. Additionally, she achieved a Certificate in Advertising from TAFE NSW in 1999. Her training includes various copywriting and SEO courses, such as SEO Copywriting from the Australian Writers' Centre in 2019 and Copywriting from AdSchool Australia in 2002. This educational foundation supports her expertise in creating content that drives results.
Background in Copywriting
Shelley Dodd has extensive experience in the field of copywriting, having worked for several prominent agencies. She began her career at CHE Proximity as a Copywriter from 2005 to 2006. She then spent five years at Ogilvy, followed by a six-year tenure at MercerBell, where she held roles as a Senior Copywriter and Content Editor. Her background in direct marketing influences her approach to content creation, allowing her to craft effective messaging for various audiences.
Professional Experience at Qantas and Other Companies
In 2020, Shelley Dodd worked as a Senior Copywriter at Qantas for one month. Her career also includes significant roles at MercerBell, where she worked from 2010 to 2016 and then from 2017 to 2020. Her diverse experiences across different companies and industries have equipped her with the skills to handle complex projects and collaborate with various stakeholders in fast-paced environments.
Achievements in Content Creation
Shelley Dodd has developed a strong expertise in creating content for complex onboarding programs. She emphasizes the importance of producing work that delivers tangible results for clients. Her ability to work effectively in collaborative settings and manage multiple projects showcases her commitment to excellence in content creation.