Craig Burbidge
About Craig Burbidge
Craig Burbidge serves as the Senior Vice President, Chief Marketing Officer, and Chief Product Officer at Qmerit, where he has worked since 2021. He has a strong background in marketing and product development, previously holding senior roles at Hitachi Solutions America and ABM Industries, and has significantly contributed to the growth and transformation of various organizations in the technology sector.
Work at Qmerit
Craig Burbidge serves as the Senior Vice President and Chief Marketing Officer, Chief Product Officer at Qmerit since 2021. In this role, he has played a significant part in transforming the company's workforce management solution into a digital electrification services marketplace for electric vehicle (EV) charging. His contributions have led to substantial sales growth, increasing from $5 million to $130 million within three years. Burbidge also launched the Electrification Institute, which serves as a resource for industry articles, white papers, and ebooks.
Previous Experience
Before joining Qmerit, Craig Burbidge held several senior positions in various organizations. He worked at Hitachi Solutions America as the Senior Vice President of Software Products and Innovation from 2017 to 2020. Prior to that, he was the Vice President of Marketing at Hitachi Vantara from 2010 to 2012 and again from 2007 to 2009 in a different capacity. He also served as the Director of Marketing at ABM Industries from 2005 to 2007 and as the Director of Marketing and Business Development at FieldCentrix from 2000 to 2004.
Education and Expertise
Craig Burbidge has a strong educational background, having studied at Duke University, where he completed the Executive Leadership Program. He also holds a Bachelor of Science degree in Industrial Technology and Marketing from California Polytechnic State University-San Luis Obispo. His expertise encompasses marketing strategy, product development, and business innovation, with a focus on the electrification and technology sectors.
Achievements in Marketing Strategy
During his career, Craig Burbidge has implemented several successful marketing strategies. At Hitachi Vantara, he led an integrated marketing strategy that significantly increased brand awareness among residential electrical contractors from 10% to nearly 80%. He expanded the contractor network from 110 to over 1,400 and the partner base from 9 to 52. Additionally, he formulated a marketing maturity model that reduced time-to-market from four months to 1.5 months.
Customer Satisfaction and Growth Metrics
Craig Burbidge has demonstrated a commitment to customer satisfaction and business growth throughout his career. He maintained an average customer satisfaction score of 9.3 and a net promoter score of 82 during a period of rapid growth at Qmerit. Furthermore, he streamlined and automated the customer digital workflow, resulting in a 190% improvement in the customer compound annual growth rate.