Maiju Oikarinen
About Maiju Oikarinen
Maiju Oikarinen is a Senior Marketing Manager and Team Lead at Qt Group, where she has worked since 2022. She has extensive experience in marketing and communications, having held various roles at Mandatum Life Insurance and other organizations.
Current Role at Qt Group
Maiju Oikarinen serves as the Senior Marketing Manager and Team Lead at Qt Group, a position she has held since 2022. In this role, she leads two teams that focus on various marketing functions, including brand and design, public relations, social media, digital marketing, demand generation, marketing data, lead engagement, and conversion rate optimization (CRO) activities. Oikarinen is responsible for strategic planning, budget management, and reporting, ensuring that the marketing initiatives align with the company's objectives.
Previous Experience at Qt Group
Prior to her current position, Maiju Oikarinen worked at Qt Group as a Marketing Manager from 2021 to 2022. During her 11-month tenure, she contributed to various marketing strategies and initiatives that supported the company's growth. Her experience at Qt Group has allowed her to develop a comprehensive understanding of the company's marketing landscape.
Experience at Mandatum Life Insurance
Maiju Oikarinen spent a significant portion of her career at Mandatum Life Insurance, where she held multiple roles. She was the Marketing and Content Manager, Team Lead from 2018 to 2021, and previously served as a Communications Officer from 2012 to 2014. Additionally, she worked as a Content Manager from 2014 to 2018. Her roles involved managing marketing strategies, content creation, and team leadership, contributing to the company's marketing effectiveness.
Educational Background
Maiju Oikarinen holds a Bachelor of Arts degree in Communication and English from the University of Vaasa, which she completed from 2005 to 2009. She furthered her education at the University of Helsinki, where she earned a Master of Social Sciences in Communication and Political Science from 2009 to 2011. Her academic background has equipped her with the skills necessary for her roles in marketing and communications.
Skills and Expertise
Maiju Oikarinen possesses a strong ability to translate business objectives and product benefits into value propositions tailored for different customer segments. She has worked on projects that involve brand development, public relations activities, customer path mapping, segmentation, and tool implementations. Her leadership style has been recognized for being approachable and supportive, fostering a collaborative team environment.