👨💻 Adrien Cappelaere
About 👨💻 Adrien Cappelaere
Adrien Cappelaere is an SEO Manager at Quadient, where he focuses on implementing UX best practices and Conversion Rate Optimization. He has extensive experience in digital marketing and SEO across various roles and companies, including positions at Univers Vélo, Ukoo, and Digitad.
Work at Quadient
Adrien Cappelaere has served as the SEO Manager at Quadient since 2021. In this role, he collaborates with the Global Design team to implement user experience best practices and conversion rate optimization strategies. He coordinates with Local Digital and Product Marketing teams to align strategic and operational roadmaps. Additionally, he engages with the Global Analytics and Business Intelligence team to enhance data visualization and activation. His focus includes leading SEO initiatives for French-speaking markets such as France, Canada, Belgium, Luxembourg, and Switzerland.
Previous Experience in Digital Marketing
Before joining Quadient, Adrien Cappelaere held various positions in digital marketing. He worked as a Digital Marketing Manager at Ukoo in 2018 for four months and as Head of SEO at the same company from 2018 to 2019. He also served as a Senior SEO Strategist at Digitad from 2020 to 2021. His freelance work at Acontregence spanned two years from 2016 to 2018. Additionally, he was involved in communication and marketing roles at Univers Vélo, where he worked as both a Communication & Marketing Manager and an E-commerce Manager.
Education and Expertise
Adrien Cappelaere has a solid educational background in communication and web development. He studied at Lycée Michel de Montaigne and obtained a Baccalauréat littéraire. He earned a DUT in Information and Communication from IUT Robert SCHUMAN, followed by a Licence Professionnelle in Web Development, Communication & Learning from Université de Strasbourg. His academic training supports his expertise in digital marketing and SEO strategies.
Background in Communication
Adrien Cappelaere has a background in communication that spans several years. He worked as Chargé de communication at UNION NATIONALE DU SPORT SCOLAIRE from 2012 to 2016. Additionally, he held the position of Chargé de mission at IUT Robert SCHUMAN for nine months from 2014 to 2015. These roles contributed to his understanding of communication strategies and practices, which he has applied in his subsequent marketing and SEO positions.
Current Role as Marketing Trainer
Since 2021, Adrien Cappelaere has also been working as a Marketing Trainer at La Fusée. In this capacity, he shares his knowledge and expertise in digital marketing and SEO with others, contributing to the development of marketing skills in the industry. This role complements his work at Quadient and reflects his commitment to professional development and knowledge sharing.