Bastiaan Ter Weel
About Bastiaan Ter Weel
Bastiaan Ter Weel is the Marketing Manager for Quadient in the Netherlands, with a strong background in marketing and business management. He holds an MBA and has extensive experience in product management and marketing strategy across various organizations.
Current Role at Quadient
Bastiaan Ter Weel serves as the Marketing Manager for the Netherlands at Quadient, a position he has held since 2018. In this role, he is responsible for drafting and executing the marketing policy for Neopost Netherlands, with a focus on lead generation and product management of Document Management Solutions. He has played a key role in launching and executing marketing campaigns in the field of solution selling, contributing to Quadient Benelux's reputation within the international organization.
Previous Experience at Quadient
Prior to his current role, Bastiaan Ter Weel worked at Quadient as a Product Manager for the Benelux region from 2013 to 2018. In this capacity, he was involved in product launches and lifecycle management. He also analyzed sales performance to optimize return on sales for Quadient in the Netherlands. His efforts contributed to the overall success of the company's marketing strategies in the region.
Education and Qualifications
Bastiaan Ter Weel has a diverse educational background. He studied at NCOI Opleidingen, where he earned a Master of Business Administration (MBA) from 2010 to 2013. He also attended Hogeschool Alkmaar, achieving a degree in Commerciële Economie from 1994 to 1998. Earlier, he completed his studies at Economisch College Zaandam, obtaining a MEAO in Commerciële Economie from 1992 to 1994, and graduated from Ignatius College Purmerend with a HAVO diploma from 1987 to 1992.
Experience at Reed Business Information
Bastiaan Ter Weel has significant experience with Reed Business Information, where he held multiple roles from 1998 to 2006. He worked as a Marketing Assistant in the Tourism sector for three years and later as a Marketing Coordinator for the Elsevier weekly news magazine for four years. Additionally, he completed a graduation period in tourism in 1998, further enhancing his marketing expertise.
Training in Social Selling
In 2020, Bastiaan Ter Weel completed a training program in Social Selling, which lasted for 11 months. This training has likely contributed to his skills in modern marketing techniques and strategies, aligning with his responsibilities in lead generation and product management at Quadient.