Daniela Widmer
About Daniela Widmer
Daniela Widmer is a Demand Generation Manager at Quadient, where she develops marketing initiatives for SaaS solutions. She has extensive experience in digital marketing and communications, having worked in various roles across Brazil and Switzerland.
Current Role at Quadient
Daniela Widmer serves as the Demand Generation Manager at Quadient since 2021. In this role, she focuses on developing initiatives that enhance the SaaS-solution pipeline. Her responsibilities include account-based marketing, content syndication, corporate gifting, marketplaces, and webinars. Additionally, she manages and tracks the budget for omnichannel campaigns specifically in the DACH region and Italy. Daniela also supervises apprentices, contributing to the development of future professionals in the field.
Previous Experience in Marketing and Communications
Prior to her current position, Daniela Widmer held various roles in marketing and communications. She worked as a Digital Marketing Specialist at Elixseri from 2017 to 2019 in Zürich, Switzerland. Before that, she was the Manager of International Marcom at Atlona from 2015 to 2017. Daniela also served as a Global Marketing Manager at Minicom Advanced Systems from 2005 to 2009 in Dübendorf, Switzerland. Her early career included positions as a Corporate Communications Assistant at TIM Brasil and a PR Intern at Prefeitura de Salvador.
Educational Background
Daniela Widmer has a solid educational foundation in communications. She studied at Universidade Federal da Bahia, where she completed her studies in Communications from 1994 to 1997. She furthered her education at Universidade Católica do Salvador, earning a Bachelor of Arts (B.A.) in Communications from 1996 to 2002. This academic background supports her extensive career in marketing and communications.
Collaborations and Partnerships
In her role at Quadient, Daniela Widmer collaborates with Swiss Post on hardware solutions. This partnership is part of her responsibilities as a Demand Generation Manager, where she integrates hardware solutions into the marketing strategy, enhancing the overall service offerings of Quadient.
Professional Development and Supervision
Daniela Widmer plays a key role in professional development at Quadient by supervising apprentices. This responsibility allows her to mentor and guide emerging talent in the marketing field, ensuring that they gain practical experience and insights into the industry.