Deeksha Kalia
About Deeksha Kalia
Deeksha Kalia is a Field Marketing Manager at Quadient, where she leads content syndication efforts targeting various sectors including Government and Healthcare. With a background in marketing and business development, she has held positions at notable companies such as Google and Laqshya Media Group.
Work at Quadient
Currently, Deeksha Kalia serves as the Field Marketing Manager at Quadient, a position she has held since 2021. In this role, she leads content syndication efforts that specifically target various sectors, including Government, Financial & Insurance, Healthcare, Utilities, and print services. She is responsible for planning and executing Account-Based Marketing (ABM) strategies for key target accounts across different tiers. Additionally, she manages the integration of marketing department invoicing with the corporate finance department and focuses on evaluating and optimizing the effectiveness of marketing campaigns.
Previous Experience in Marketing
Before joining Quadient, Deeksha Kalia accumulated diverse marketing experience. She worked at Google via Adecco as a Marketing Specialist from 2019 to 2021 in New York, where she contributed to various marketing initiatives. Prior to that, she held positions at Laqshya Media Group, first as Manager Client Servicing from 2015 to 2016, and then as Client Servicing Manager from 2016 to 2017 in Gurugram, Haryana. Earlier in her career, she was a Senior Business Development Executive at Take a Break from 2014 to 2015 in East of Kailash.
Education and Expertise
Deeksha Kalia holds a Bachelor's degree in Programming from Delhi University. She completed her high school education at Delhi Public School - Gr Noida, where she studied Business/Commerce. Her educational background provides a solid foundation for her expertise in marketing and business development, enabling her to effectively lead marketing strategies and initiatives in her current role.
Skills and Responsibilities
In her current role as Field Marketing Manager, Deeksha Kalia is responsible for overseeing list building functions to ensure the relevance and non-competitiveness of target companies. She has a strong focus on evaluating and optimizing the effectiveness of marketing campaigns, which is essential for driving successful marketing outcomes. Her expertise in Account-Based Marketing (ABM) strategies is critical for targeting key accounts and enhancing marketing efforts across various sectors.