Demetri Smith
About Demetri Smith
Demetri Smith is a Digital Marketing Specialist with a background in branding, content creation, and data analytics. He has held various marketing roles at companies such as Medtronic, Vivint Smart Home, and Hancock Pharmacy, and currently works at Quadient in Milford, Connecticut.
Current Role at Quadient
Demetri Smith has been serving as a Digital Marketing Specialist at Quadient since 2020. In this role, he focuses on enhancing digital marketing strategies and optimizing customer engagement. His responsibilities include designing and writing copy for paid advertisements across various platforms, including Google Ads, LinkedIn Ads, and Meta Ads. He employs competitive bidding strategies to maximize campaign effectiveness. Smith's expertise in utilizing data analytics tools, such as GA4 and Semrush, supports his efforts in improving user experience and increasing website leads.
Previous Experience in Marketing
Prior to his current position, Demetri Smith held several marketing roles that contributed to his expertise. He worked as a Specialty Marketing Coordinator at Medtronic from 2017 to 2018, where he executed branding and narrative/content creation projects. Smith also served as a Marketing Client Care Manager at Hancock Pharmacy for two years, from 2016 to 2018. His earlier experience includes a role as a Sales Representative at Vivint Smart Home in 2015 and as an Administrative Assistant at Unilever in 2013.
Education and Expertise
Demetri Smith earned a Bachelor of Science degree in Marketing from the University of New Haven. His educational background provides a solid foundation for his career in digital marketing. He is proficient in various applications, including SFDC/SFMC, which he uses for rebranding and optimizing personalized customer journeys. Additionally, Smith possesses technical skills in web development, demonstrated by his proficiency in Drupal and custom HTML backend operations.
Skills in Digital Marketing
Demetri Smith has developed a diverse skill set in digital marketing. He is experienced in A/B testing for single sends, which enhances campaign performance and delivers measurable results. His proficiency in graphic design and multimedia production is evident through his use of Adobe Suite and Canva for design projects. Smith's ability to analyze data and optimize marketing strategies positions him as a valuable asset in the digital marketing landscape.