Hedde Biesma
About Hedde Biesma
Hedde Biesma serves as the Director of Marketing Europe at Quadient, where he has worked since 2019. He specializes in go-to-market strategies and advocates for sustainability and operational efficiency in e-commerce.
Work at Quadient
Hedde Biesma has been serving as the Director of Marketing Europe at Quadient since 2019. In this role, he has focused on implementing innovative marketing strategies and enhancing brand visibility across the European market. His tenure at Quadient follows a previous position as Manager of Marketing Operations, where he worked from 2015 to 2019. Biesma's contributions have been instrumental in driving marketing initiatives that align with the company's goals.
Education and Expertise
Hedde Biesma studied at Erasmus University Rotterdam, where he completed a program in Category Management from 2005 to 2006. He also attended Hanzehogeschool Groningen, earning a degree in Communication. His educational background supports his expertise in developing go-to-market strategies for both B2B and B2C sectors, enabling him to effectively navigate the complexities of marketing in diverse environments.
Background
Prior to his role at Quadient, Biesma worked at Landal GreenParks as a Product Manager in marketing from 2006 to 2015. This nine-year experience in the tourism and hospitality sector provided him with a solid foundation in product management and marketing strategies. His career path reflects a consistent focus on marketing and operational efficiencies.
Sustainability Focus
Hedde Biesma emphasizes sustainability in both his professional and personal life. He advocates for reducing excessive packaging and enhancing operational efficiencies in e-commerce. This commitment to sustainability is a core aspect of his marketing philosophy and influences the strategies he develops within his role at Quadient.
Hobbies and Interests
In addition to his professional pursuits, Hedde Biesma enjoys playing golf and practicing kickboxing. These hobbies reflect his active lifestyle and commitment to personal well-being, balancing his professional responsibilities with leisure activities.