Lana Morley
About Lana Morley
Lana Morley is the Director of Digital Marketing & SEO at Quadient, where she has worked since 2021. She holds an MBA from the Schulich School of Business and has over a decade of experience in media strategies and digital marketing across various industries.
Current Role at Quadient
Lana Morley serves as the Director of Digital Marketing & SEO at Quadient, a position she has held since 2021. In this role, she leads global campaign execution and oversees social media and SEO team leadership. Her responsibilities include implementing digital marketing strategies that align with the company's objectives, utilizing her extensive experience in both digital and traditional media.
Previous Experience in Marketing
Prior to her current role, Lana Morley held various marketing positions across notable organizations. She worked at MONEXgroup as the Director of Marketing & Demand Generation from 2020 to 2021. Before that, she was the Director of Marketing at PinkCherry from 2018 to 2020. Her earlier roles include Manager of Media Planning and Advertising at MediaCom Canada from 2007 to 2010 and Specialist in Media Strategy at Starcom MediaVest Group from 2005 to 2007.
Educational Background
Lana Morley earned her Master of Business Administration (M.B.A.) from the Schulich School of Business at York University, where she studied Strategy, Marketing, and Business Sustainability from 2010 to 2012. She also holds an Honours Diploma in Advertising and Media Sales from Humber College, which she completed from 2004 to 2005.
Expertise in Digital Marketing
Lana Morley possesses extensive expertise in digital marketing tactics, including search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), social media, email marketing, and programmatic advertising. She applies these skills to achieve strategic goals and has a strong mix of digital and traditional media expertise that aids in problem-solving across various industries.
Experience with Consumer Brands
Lana Morley has significant experience in media strategies for high-profile consumer brands, including Louis Vuitton, Christian Dior, and TAG Heuer. Her work has involved both agency-side and client-side roles, providing her with a comprehensive perspective on marketing strategies and campaign execution.