Laura Bustos Martínez
About Laura Bustos Martínez
Laura Bustos Martínez is a Marketing Manager at Quadient, specializing in RoE CXM since 2022. She holds a Master's degree from Universidad Complutense de Madrid and has a diverse background in marketing, journalism, and data analytics.
Work at Quadient
Laura Bustos Martínez serves as the Marketing Manager for RoE CXM at Quadient. She has held this position since 2022, contributing to the company's marketing strategies and customer experience management initiatives. Her role involves overseeing marketing efforts that enhance customer engagement and drive business growth.
Education and Expertise
Laura completed her Bachelor's degree in Mass Communication at Missouri Valley College, graduating Summa Cum Laude. She furthered her education with a Master's degree in Comunicación social from Universidad Complutense de Madrid. Additionally, she achieved a certification in Foundations of Marketing Analytics from Emory University in 2020. Her expertise includes SaaS and B2B marketing, CRM solutions management, marketing automation, data analytics, social media, and SEO.
Background
Laura's professional background includes diverse roles in marketing and communications across various organizations. She began her career at Fresh Ideas Management, LLC, and later worked at OCCAM AGENCIA DIGITAL as an Inbound Marketing Manager. Her experience also includes positions at SAP, where she served as a Digital Marketing Specialist and Integrated Media Specialist. Laura's work experience spans multiple countries, enhancing her global perspective.
Achievements
During her academic journey, Laura published a paper addressing hate speech and racism on social media, reflecting her engagement with critical social issues. She received recognition for her writing while working as a journalist for The Delta newspaper and Voyage magazine at Missouri Valley College. Her contributions in these areas demonstrate her commitment to impactful communication.
Previous Work Experience
Prior to her current role, Laura held various positions that enriched her marketing skills. She worked as a Social Media Manager for Semrush in Spain and LATAM, and as a Digital Marketing Specialist at SAP Spain. Her early career included roles at Missouri Valley College, where she served as a newspaper editor and sports information intern, gaining foundational experience in media and communications.