Marco Ottonello
About Marco Ottonello
Marco Ottonello is a Digital Demand Generation Manager with extensive experience in digital marketing and lead generation strategies. He has held various marketing roles across multiple companies and possesses advanced degrees in business administration and marketing.
Current Role at Quadient
Marco Ottonello serves as the Digital Demand Generation Manager at Quadient, a position he has held since 2022. In this role, he focuses on developing and executing digital marketing strategies to drive demand and enhance lead generation efforts. His expertise in integrating digital marketing with traditional tactics supports the company's objectives in reaching potential clients effectively.
Previous Experience in Marketing
Marco Ottonello has accumulated extensive experience in various marketing roles prior to his current position. He worked at Zühlke Group as Demand Generation Manager from 2020 to 2022 and held the title of Director of Digital and Social Media at Expandi Group from 2013 to 2020. His earlier roles include Online Marketing Manager positions at Safestore and Lycos Inc., as well as EMEA Digital Marketing Manager at Motorola Mobility.
Education and Qualifications
Marco Ottonello holds a Master of Business Administration (M.B.A.) from Bayes Business School, where he studied Business Administration and Management from 2013 to 2015. He also studied at London Business School, earning a diploma in Market Driving Strategy in 2010. Additionally, he has a Bachelor's degree in History and International Relations from Università degli Studi di Genova and a Master's degree in Marketing and Communication from Accademia di Comunicazione.
Marketing Strategies and Expertise
Marco Ottonello specializes in creating Account Based Marketing strategies and defining paid media plans. He has implemented marketing automation processes to map the sales funnel and measure prospect engagement effectively. His work includes producing social media intelligence reports and developing comprehensive content marketing engines to engage buyers throughout the purchase process.
Career Timeline and Roles
Marco Ottonello's career spans over two decades, beginning with his role as a Marketing Consultant at Lutech Inc. from 2000 to 2002. He then progressed through various positions, including Operational Marketing Manager at Orange, Online Marketing Manager at Lycamobile Group, and Marketing Manager at NGI. His diverse experience across different companies and roles has equipped him with a broad skill set in digital marketing and demand generation.