Marissa Feigen
About Marissa Feigen
Marissa Feigen serves as the Global Content Marketing Manager for Quadient in Milford, Connecticut, where she has worked since 2022. With a background in professional writing and extensive experience in marketing, she specializes in integrating technology solutions for personalized customer engagement across various sectors.
Work at Quadient
Marissa Feigen has served as the Global Content Marketing Manager for Customer Experience Management (CXM) at Quadient since 2022. In this role, she is based in Milford, Connecticut, and focuses on enhancing marketing effectiveness through data-driven insights and creative content strategies. Her responsibilities include developing content that aligns with the needs of marketing leaders in the consumer packaged goods, retail, and healthcare sectors, ensuring personalized customer engagement.
Previous Experience at Cierant Corporation
Before joining Quadient, Marissa Feigen worked as a Marketing Manager at Cierant Corporation from 2013 to 2022. During her nine years at the company, she was responsible for implementing marketing strategies that supported the organization's goals. Her experience at Cierant contributed to her expertise in aligning technology solutions with marketing needs.
Education and Expertise
Marissa Feigen earned her Bachelor of Arts degree in Professional Writing from Western Connecticut State University, where she studied from 2008 to 2012. Her education provided her with a strong foundation in writing and communication, which she applies in her marketing roles. Additionally, she has developed expertise in delivering personalized customer engagement strategies across various industries.
Background in Public Relations and Marketing
Marissa Feigen began her career as a Public Relations Writer at Western Connecticut State University, where she worked from 2008 to 2013. She also briefly held the position of Office Manager/PR Coordinator at The Mallett Group in 2013. These roles helped her build a diverse skill set in public relations and marketing, which she has leveraged throughout her career.
Focus on Customer Engagement
In her current role and previous positions, Marissa Feigen has emphasized the importance of delivering frictionless, one-to-one personalization at every customer relationship touchpoint. This focus reflects her commitment to enhancing customer experiences through tailored marketing strategies that meet the specific needs of various audiences.