Melanie Shoesmith
About Melanie Shoesmith
Melanie Shoesmith is a Senior Global Campaign Strategist with extensive experience in marketing across various sectors. She has held multiple senior roles in companies such as HSBC, Venture Marketing Group, and Quadient, contributing to her expertise in campaign strategy and demand generation.
Current Role at Quadient
Melanie Shoesmith serves as the Senior Global Campaign Strategist at Quadient, a position she has held since 2024. In this role, she focuses on developing and executing global marketing campaigns that align with the company's strategic objectives. Her responsibilities include collaborating with cross-functional teams to enhance brand visibility and drive customer engagement.
Previous Experience at Quadient
Before her current role, Melanie Shoesmith worked at Quadient as the Senior Demand Generation Marketing Manager from 2022 to 2024. During her tenure, she was responsible for creating demand generation strategies aimed at increasing lead acquisition and nurturing prospects through the sales funnel.
Career History in Marketing
Melanie Shoesmith has extensive experience in marketing across various organizations. She worked as the Head of Marketing at Informa Tech from 2018 to 2020. Prior to that, she held the position of Senior Manager Marketing at Green Power (Global) from 2016 to 2018 and was a Senior Marketing Executive at Venture Marketing Group from 2013 to 2016.
Education and Qualifications
Melanie Shoesmith studied at the University of Plymouth, where she earned a Bachelor's Degree in Marketing from 2007 to 2011. This educational background provided her with foundational knowledge and skills that have supported her career in various marketing roles.
Early Career Experience
In the early stages of her career, Melanie Shoesmith worked in several positions that contributed to her marketing expertise. She served as a Customer Services Representative at HSBC from 2006 to 2007 and held various marketing roles, including Area Marketing Coordinator at The Restaurant Group plc in 2013 and Tourism and Marketing Assistant at Teignbridge District Council from 2009 to 2010.