Rudi Richter

Rudi Richter

Vice President Of Ica Sales Dach & Italy @ Quadient

About Rudi Richter

Rudi Richter serves as the Vice President of ICA Sales DACH & Italy at Quadient, where he focuses on value creation and innovation. With over 25 years of experience in the technology and software industry, he has held various leadership roles at companies such as Oracle, SAP, and HP.

Work at Quadient

Rudi Richter currently serves as the Vice President of ICA Sales DACH & Italy at Quadient. He joined the company in January 2024 and is responsible for leading the sales strategy and execution in the DACH and Italy regions. His focus is on creating value, innovation, and improvement within his role. With a strong emphasis on customer experience management, he aims to leverage cutting-edge technologies to drive growth and transformation in the organization.

Previous Experience at Oracle

Before joining Quadient, Rudi Richter held the position of Vice President of Cloud Applications for the ALPS region at Oracle from 2022 to 2024. During his tenure in Vienna, Austria, he led the Oracle SaaS Applications business for the Alpine region, focusing on delivering customer-centric solutions across various industries. His experience at Oracle contributed to his expertise in cloud applications and customer experience management.

Career at SAP

Rudi Richter has an extensive background at SAP, where he held multiple leadership roles over several years. His positions included Senior Vice President of Sales for Customer Engagement and Commerce, Managing Director for SAP Austria, and Sales Director for Public Sector in various regions. His time at SAP spanned from 2006 to 2019, during which he focused on sales strategies and customer engagement, significantly impacting the company's operations in Europe and beyond.

Educational Background

Rudi Richter studied at the University of Vienna, where he earned a Master's degree in Economics and Computer Science, with a major in Public Sector. His education, completed from 1991 to 1995, provided him with a solid foundation in both economic principles and technological applications, which he has leveraged throughout his career in the technology and software industry.

Professional Experience Overview

With over 25 years of experience in the technology and software industry, Rudi Richter has developed a strong focus on SaaS applications and customer experience management. His career includes significant roles at HP and Philips, where he managed projects and directed sales strategies. His diverse experience across various regions, including Europe and the Middle East, has equipped him with the skills to thrive in complex and dynamic markets.

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