Samuel Guinet
About Samuel Guinet
Samuel Guinet serves as the Responsable Stratégie & CRM at Quadient, where he manages a team of five and oversees CRM administration using Salesforce. He has extensive experience in marketing and strategy roles within the company, contributing to its long-term strategic planning.
Current Role at Quadient
Samuel Guinet currently holds the position of Responsable Stratégie & CRM at Quadient, a role he has occupied since 2015. He manages a team of five individuals and is responsible for ensuring the quality of the customer database. His oversight includes CRM administration, where he utilizes Salesforce to enhance customer relationship management. Additionally, he contributes to the company's three-year strategic plan, focusing on aligning business objectives with customer needs.
Previous Experience at Quadient
Samuel Guinet has an extensive history with Quadient, having worked in various roles since 2005. He served as Chef de Marché from 2005 to 2008, followed by a position as Responsable Marketing Opérationnel from 2008 to 2010. He then transitioned to the role of Chef de Produit Stratégique International from 2010 to 2012. After this, he worked as Responsable Campagnes CRM et Base de données from 2012 to 2015. His diverse experiences within the company have provided him with a comprehensive understanding of marketing and CRM strategies.
Education and Expertise
Samuel Guinet holds a Diplôme d’Etudes Supérieures en Management from Grenoble Ecole de Management, which he completed from 1996 to 1999. He furthered his education by obtaining a Master of Business Administration (M.B.A.) from the Georgia Institute of Technology in 2000. His educational background equips him with the necessary skills and knowledge to excel in strategic management and customer relationship practices.
Responsibilities and Contributions
In his current role, Samuel Guinet is responsible for customer segmentation, profiling, and the execution of marketing campaigns aimed at both retention and acquisition. He develops commercial sectorization and sales force objectives, ensuring that the marketing strategies align with the overall business goals. Additionally, he analyzes business performance to inform strategic decisions, contributing to the effectiveness of the company's operations.