Virginie D'harcourt
About Virginie D'harcourt
Virginie D'harcourt is a Digital Marketing Manager at Quadient, where she has worked since 2019. With over 10 years of experience in digital marketing, she specializes in project management and developing omnichannel strategies.
Current Role at Quadient
Virginie D'harcourt has been serving as the Digital Marketing Manager at Quadient since 2019. In this role, she leads cross-functional web marketing projects that involve collaboration with both internal and external stakeholders. Her responsibilities include engaging in global collaboration and reporting within the Quadient group, sharing best practices, and coordinating actions across regions, including the US and UK. D'harcourt's expertise in marketing automation and lead nurturing is instrumental in optimizing lead generation and conversion processes.
Previous Experience at Quadient
Before her current position, Virginie D'harcourt worked at Quadient as CHEF DE PRODUIT from 2013 to 2019. During her six years in this role, she was based in Rueil-Malmaison, Île-de-France, France. Her work involved managing product-related projects and contributing to the company's marketing strategies. This experience laid the foundation for her current responsibilities in digital marketing.
Professional Background
Virginie D'harcourt has over 10 years of experience in digital marketing. She has held various roles that emphasize project management, product management, online sales, and digital strategy development. Prior to her tenure at Quadient, she worked at Reed Business Information - BUYERZONE.fr in multiple capacities, including Senior Advertising Manager and Advertising Manager, where she focused on magazine and newsletter strategies. She also worked briefly as a CHEF DE PROJET WEB at Albumblog in 2012.
Educational Qualifications
Virginie D'harcourt studied at Nanterre, Paris X, where she achieved a Bi-Deug in Droit espagnol from 1997 to 2000. She also attended the Institut Supérieur de Gestion, obtaining a degree in Economics, Marketing, Management, Export, and Communication from 2000 to 2003. This educational background supports her expertise in digital marketing and project management.
Specializations and Skills
Virginie D'harcourt specializes in creating and implementing omnichannel acquisition and retention strategies aimed at enhancing brand awareness and revenue. She is an expert in marketing automation and lead nurturing, utilizing tools such as Pardot to improve lead generation and conversion processes. Her collaborative approach with product, database, and sales teams ensures effective communication and synergy across different product lines.