Andrea Morse
About Andrea Morse
Andrea Morse serves as the Director of Field Marketing at Qualia, where she has worked since 2020. With over 10 years of experience in marketing and events, she has a strong background in strategic planning and event management.
Work at Qualia
Andrea Morse has been serving as the Director of Field Marketing at Qualia since 2020. In this role, she is responsible for developing and executing high-impact event programs that drive measurable return on investment (ROI). Her experience in managing all aspects of the event lifecycle includes strategic planning, budgeting, and post-event analysis. Prior to her current position, she held the role of Manager, Field Marketing at Qualia from 2018 to 2020, where she further honed her skills in marketing strategy and event management.
Previous Experience in Marketing
Before joining Qualia, Andrea Morse worked at Meltwater as a Field Marketing Manager from 2016 to 2018. In this position, she focused on marketing initiatives that enhanced brand visibility and engagement. Additionally, she served as the Advocate Program Manager at Redbird Advanced Learning for one year in 2014-2015, where she contributed to program development and outreach efforts. Earlier in her career, she was a Marketing Research Representative at Howard Shockey & Sons, Inc. from 2012 to 2014, gaining valuable insights into market trends and customer needs.
Education and Expertise
Andrea Morse has a strong educational background in marketing and the arts. She earned a Master of Science in Integrated Marketing Communications from West Virginia University. Additionally, she holds a Bachelor of Science in Business Administration with a focus on Marketing from the same institution. Her studies also include Jazz Performance at the University of the Arts, where she achieved a degree in Dance. This diverse educational foundation supports her expertise in creating engaging marketing strategies and event experiences.
Professional Experience Overview
With over 10 years of experience in marketing and events, Andrea Morse has developed a proven ability to manage all aspects of the event lifecycle. Her career includes significant roles that emphasize strategic planning, budgeting, and post-event analysis. Throughout her professional journey, she has focused on creating engaging and memorable experiences for attendees, which has been a key aspect of her work across various organizations.