Anna Li, Pmp
About Anna Li, Pmp
Anna Li is the Director of Customer Success at Qualified, where she has worked since 2021. She has a strong background in marketing, customer engagement, and success management, with experience at notable companies such as Salesforce and Actuate.
Work at Qualified
Anna Li has served as the Director of Customer Success at Qualified since 2021. In this role, she focuses on enhancing customer relationships and optimizing marketing campaigns. Prior to her current position, she worked as a Success Architect at Qualified for 10 months, where she contributed to customer success initiatives. Her tenure at Qualified has allowed her to leverage her expertise in marketing automation and customer engagement strategies.
Previous Experience in Customer Success
Before joining Qualified, Anna Li worked at Salesforce in various roles. She was a Principal Success Guide (Consultant) from 2017 to 2020, where she provided guidance on customer success strategies. Additionally, she served as a Senior Implementation Specialist for Pardot from 2014 to 2017. Her experience at Salesforce has equipped her with valuable insights into customer success management.
Education and Expertise
Anna Li holds a Bachelor of Arts degree in Business Economics from UCLA. Her educational background has provided her with a solid foundation in business principles. She is also a certified Project Management Professional (PMP), which underscores her commitment to effective project management practices.
Marketing Skills and Specializations
Anna Li possesses a range of marketing skills, including proficiency in copywriting and display advertising. She has experience with marketing automation tools such as Marketo and Eloqua, and she utilizes WordPress for various marketing initiatives. Her background includes affiliate and channel marketing, contributing to diverse marketing strategies and enhancing customer engagement through conversational sales.
Career Background
Anna Li's career began at Actuate as a Marketing Associate from 2010 to 2011. She has built a robust career in marketing and customer success, with significant experience in demand generation and lead nurturing strategies. Her professional journey reflects a consistent focus on optimizing marketing efforts to improve customer relationships.