Michael Widell
About Michael Widell
Michael Widell serves as the Senior Director of Sales Enablement at Qualified, where he has worked since 2022. With extensive experience at Microsoft in various marketing roles, he emphasizes a proactive and relationship-focused approach to sales enablement.
Work at Qualified
Michael Widell has served as the Senior Director of Sales Enablement at Qualified since 2022. In this role, he focuses on enhancing sales processes and enabling teams to achieve their goals. His approach involves a three-phase strategy: Inform, Enable, and Ready, which aims to prepare sales teams for success. Widell works remotely, contributing to the company's mission of improving sales effectiveness and fostering a culture of continuous learning.
Previous Experience at Microsoft
Michael Widell has extensive experience at Microsoft, where he held several positions over a span of six years. He worked as a US GTM Manager from 2011 to 2012, as an Event Marketing Manager from 2007 to 2009, and as a Senior Marketing Manager from 2013 to 2014. Additionally, he served as a Senior Product Marketing Manager for Bing for five months in 2012 and as a Trade Marketing Manager from 2009 to 2011. His diverse roles contributed to his expertise in sales and marketing.
Education and Expertise
Michael Widell studied at the UW Foster School of Business, where he earned a degree in Business Administration with a major in Marketing and a minor in Communications from 1998 to 2002. His educational background provides a strong foundation for his career in sales enablement and marketing. Widell emphasizes the importance of combining education with entertainment in his approach to sales enablement, a concept he refers to as 'edu-tainment.'
Consulting Experience
Before his tenure at Microsoft, Michael Widell worked as a Fundraising Consultant at VG2 from 2002 to 2004. This role allowed him to develop skills in relationship building and strategic planning. His experience in consulting complements his sales enablement strategies, as he advocates for creating meaningful relationships with executives, managers, and team members.
Sales Enablement Philosophy
Michael Widell believes in a proactive approach to sales enablement, focusing on analyzing and improving sales processes when organizations encounter challenges. He emphasizes the significance of building trusted relationships within sales teams and advocates for an engaging approach to training and development. His philosophy centers on adding energy and life to interactions, ensuring that every meeting and encounter is impactful.