Sarah Mc Connell
About Sarah Mc Connell
Sarah McConnell serves as the VP of Demand Generation at Qualified, bringing extensive experience in digital marketing and demand generation strategies. She is known for her data-driven approach and her ability to incorporate pop culture references into her marketing content.
Current Role at Qualified
Sarah McConnell serves as the VP of Demand Generation at Qualified, a position she has held since 2021. In this role, she focuses on developing and implementing data-driven marketing strategies that enhance demand generation efforts. Her leadership is characterized by a commitment to leveraging analytics to inform decision-making and optimize marketing campaigns. McConnell's experience in the field enables her to strategize effectively across multiple channels, ensuring that Qualified's marketing initiatives align with business objectives.
Previous Experience at Qualified
Prior to her current role, Sarah McConnell worked at Qualified as the Head of Demand Generation from 2020 to 2021. She also served as Interim CMO for a brief period in 2022. During her tenure, she contributed to the company's marketing strategies and initiatives, focusing on enhancing lead generation and customer engagement. Her experience at Qualified has allowed her to develop a deep understanding of the company's goals and market positioning.
Professional Background
Sarah McConnell has a diverse professional background in marketing, having held various positions across multiple organizations. She worked as a Senior Manager of Digital Marketing at Synack, Inc. from 2019 to 2020, and as a Marketing Manager at AgilOne from 2018 to 2019. Additionally, she served as a Digital Marketing Manager at Coopers DIY, LLC from 2014 to 2016, and as a Brand Manager at Stone Ward from 2016 to 2018. This extensive experience has equipped her with a comprehensive skill set in digital marketing and demand generation.
Education and Expertise
Sarah McConnell earned her Bachelor of Arts (B.A.) in Communications from California Polytechnic State University-San Luis Obispo. Her educational background provides a solid foundation for her marketing career, emphasizing effective communication strategies. McConnell's expertise lies in data-driven decision making, multi-channel marketing execution, and demand generation strategies, which she has demonstrated throughout her career.
Industry Engagement and Initiatives
Sarah McConnell actively engages in industry discussions and initiatives related to demand generation and marketing strategies. She has participated in webinars focused on demand generation strategies and collaborated with professionals like Zsuzsanna Blau from Nokia on demand generation playbooks. McConnell has also been featured in a CMO roundtable discussing the future of pipeline generation and has been involved in conversations about integrating AI into marketing strategies.