Sterling Williams
About Sterling Williams
Sterling Williams serves as the Director of Customer Success at Qualified, where he focuses on user adoption and customer satisfaction. He has a diverse background in customer success and product management, having previously held various roles at Invesco Ltd.
Current Role at Qualified
Sterling Williams serves as the Director of Customer Success at Qualified, a position held since 2021. In this role, he focuses on strategizing and executing department-level goals aimed at reducing churn, enhancing user adoption, and improving customer satisfaction. He also oversees the growth of his team, which consists of high-performing Success Architects working remotely across North America. His leadership is instrumental in driving customer success initiatives and ensuring that clients receive optimal support.
Previous Experience at Invesco Ltd.
Prior to his current role, Sterling Williams held multiple positions at Invesco Ltd. from 2014 to 2020. He began as a Training Specialist, where he contributed for 11 months in the Toronto area. He then transitioned to a Knowledge Management Consultant role for three years in Prince Edward Island, followed by a two-year tenure as a Product Owner. During his time at Invesco, he implemented Salesforce Marketing Cloud Interaction Studio, which facilitated real-time decision-making and lead management.
Education and Qualifications
Sterling Williams earned a Bachelor of Business Administration (BBA) from the University of Prince Edward Island. His studies focused on Accounting and Business Management, providing him with a solid foundation in business principles and practices. This educational background supports his roles in customer success and management, equipping him with the necessary skills to lead teams and engage with clients effectively.
Mentorship and Team Development
In his current role, Sterling Williams emphasizes mentorship and team development. He leads a team of Success Architects, fostering a culture of high performance and collaboration. His approach includes conducting Quarterly Business Reviews with key stakeholders to ensure client success and to integrate customer feedback into actionable insights for product development. This focus on mentorship contributes to the professional growth of his team members and enhances overall customer satisfaction.