Alexandra Bannerman
About Alexandra Bannerman
Alexandra Bannerman serves as the Global Head of Product Marketing at Quantcast, where she emphasizes a people-first leadership approach focused on mentoring and team success. With a strong engineering background and extensive experience in product marketing, she has held various roles at notable companies, including Permutive and Criteo.
Work at Quantcast
Alexandra Bannerman serves as the Global Head of Product Marketing at Quantcast, a role she has held since 2023. Based in London, England, she focuses on developing and executing product marketing strategies that align with the company's objectives. Her leadership emphasizes a people-first approach, fostering an environment of mentoring and support to enhance both individual and team success.
Previous Experience in Product Marketing
Before joining Quantcast, Alexandra held several positions in product marketing. She worked at Permutive for four years, first as a Senior Product Marketing Manager from 2019 to 2021, and then as Director of Product Marketing from 2021 to 2023. Prior to Permutive, she spent four years at Criteo, where she held various product marketing roles from 2016 to 2019. Her career also includes experience at Amplience and Future Facilities, where she developed her marketing expertise.
Education and Expertise
Alexandra holds a Bachelor's degree in Computer-Aided Mechanical Engineering from King's College London, which she completed from 2005 to 2008. She has furthered her education with certifications in product marketing from Pragmatic Marketing and the Product Marketing Alliance. Her engineering background equips her with the skills to understand complex technical concepts, which she applies in her marketing strategies.
Technical Skills and Market Storytelling
Alexandra possesses a strong ability to craft market-led product stories that translate technical details into relatable narratives. She enjoys addressing customer challenges through effective communication. Her technical expertise allows her to discuss topics such as airflow in data centers, 3D printing in medicine, and AI in advertising with clarity and precision.
Leadership and Collaboration
In her leadership role, Alexandra guides product marketers by collaborating directly with Product and Engineering teams. She focuses on ideating new offerings and identifying revenue opportunities. Her experience includes coordinating and presenting at global product launch events, where she creates videos and interactive media to effectively communicate product benefits and technical concepts.