Ali Friedman
About Ali Friedman
Ali Friedman is a Senior Account Executive in Field Sales at Quantcast, where they have worked since 2022. With a strong background in digital media sales and expertise in Shopper Marketing, Friedman has held various roles in the industry since 2011.
Work at Quantcast
Ali Friedman has been employed at Quantcast since 2022 as a Senior Account Executive in Field Sales. Prior to this role, Friedman held multiple positions within the company, including Senior Account Executive for Key Accounts from 2021 to 2022 and Senior Account Executive from 2019 to 2021. This extensive experience at Quantcast has contributed to a strong understanding of digital media sales and analytics, enabling effective campaign strategies for advertisers.
Previous Experience in Digital Marketing
Before joining Quantcast, Ali Friedman worked in various roles that enhanced expertise in digital marketing and sales. Friedman served as an Account Executive in Shopper Marketing at Valassis Digital from 2017 to 2019. Additionally, Friedman worked at Rise Interactive as a Manager of Digital Strategy from 2016 to 2017 and held multiple positions at the same company from 2012 to 2013, including Senior Digital Strategy Consultant and Business Development. This diverse background has provided a solid foundation in digital strategy and client management.
Education and Expertise
Ali Friedman earned a Bachelor of Science degree in Kinesiology from Indiana University Bloomington, studying from 2006 to 2010. This educational background complements Friedman's professional expertise in analytics, Shopper Marketing, and Consumer Packaged Goods (CPG). The combination of education and practical experience supports a comprehensive skill set in driving effective advertising campaigns.
Background in Sales and Strategy
Friedman's career includes significant roles in sales and digital strategy across various companies. Prior to Quantcast, Friedman worked at 3 Tier Logic Inc as a Senior Account Executive and at TPN as a Digital Strategist. The experience gained in these positions has contributed to a strong capability in revenue growth and client relationship management, particularly in the Greater Chicago Area.
Skills in Analytics and Campaign Development
Ali Friedman possesses strong skills in analytics, which play a crucial role in developing effective advertising campaigns. This expertise is particularly valuable in the context of Shopper Marketing and Consumer Packaged Goods (CPG). Friedman's analytical abilities enhance the capacity to assist advertisers in building targeted and successful marketing strategies.