Amit Kotecha
About Amit Kotecha
Amit Kotecha serves as the Chief Marketing Officer at Quantcast, bringing extensive experience in marketing across various roles and companies. He has held leadership positions at IAB UK and Atom Learning, and possesses expertise in B2B and B2C marketing strategies, real-time advertising, and programmatic buying.
Current Role at Quantcast
Amit Kotecha serves as the Chief Marketing Officer at Quantcast, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives to enhance the company's presence in the market. His leadership is focused on driving growth and engagement through innovative marketing practices.
Previous Experience at Quantcast
Prior to his current role, Amit Kotecha held several positions at Quantcast. He was the Marketing Director for EMEA from 2016 to 2018 and served as Head of Marketing for both the UK and EMEA from 2012 to 2016. His tenure at Quantcast involved developing and implementing marketing strategies tailored to diverse regional markets.
Leadership Roles at IAB UK
Amit Kotecha was actively involved with IAB UK, where he served as Chairperson of the Display Trading Council from 2015 to 2016 and as a Board Member from 2014 to 2018. His contributions included guiding discussions on industry standards and practices in digital advertising, particularly in display trading.
Educational Background
Amit Kotecha studied at Nottingham Trent University, where he earned a Bachelor of Arts (B.A.) in Business Information Systems from 2001 to 2005. He also completed a Certified in Webmaster (CIW) program at Connectivity Training from 2005 to 2006, which enhanced his technical skills in web management.
Expertise in Marketing Strategies
Amit Kotecha possesses a comprehensive understanding of both B2B and B2C marketing strategies. His expertise extends to real-time advertising and programmatic buying, particularly within the SaaS and health tech sectors. He is recognized for his strong leadership and presentation skills, which are essential for customer relationship management and new business acquisition.