Demetrius Mc Daniel
About Demetrius Mc Daniel
Demetrius McDaniel is a Senior Account Executive and Co-Founder/CEO of App Collection, with extensive experience in digital marketing and sales. He has held various positions in notable companies, including Yelp, Nexstar Media Group, and Quantcast, and holds a Bachelor of Science in Political Science from San Francisco State University.
Work at Quantcast
Demetrius Mc Daniel has been employed at Quantcast as a Senior Account Executive since 2022. In this role, he focuses on managing client accounts and optimizing digital advertising strategies. His responsibilities include analyzing performance metrics and providing strategic advice to other Account Executives. This position allows him to leverage his extensive experience in digital marketing and sales.
Current Role as Co-Founder / CEO at App Collection
Since 2021, Demetrius Mc Daniel has served as Co-Founder and CEO of App Collection, a company based in San Francisco, California. In this leadership role, he oversees the company's operations and strategic direction. His entrepreneurial experience complements his background in digital marketing and sales, enhancing the company's growth and market presence.
Previous Experience at ReachLocal and Yelp
Prior to his role at Quantcast, Demetrius Mc Daniel worked at ReachLocal as a Senior Internet Marketing Consultant from 2012 to 2014. He then transitioned to Yelp, where he held the position of Senior Account Executive from 2014 to 2018. In both roles, he developed skills in digital advertising and client relationship management, contributing to his expertise in the industry.
Education and Expertise
Demetrius Mc Daniel earned a Bachelor of Science degree in Political Science from San Francisco State University, where he studied from 2004 to 2008. His educational background provides a foundation for his analytical skills and strategic thinking in the field of digital marketing. He remains committed to staying informed about industry trends to enhance his sales strategies.
Background in Digital Media and Marketing
Demetrius Mc Daniel has a diverse background in digital media and marketing, having worked in various roles across multiple organizations. His experience includes positions at Nexstar Media Group, Inc. as a Sr. Digital Media Specialist, and CUMULUS MEDIA as an Account Executive. He also gained early experience with internships at the San Francisco Giants and Golden State Warriors, which contributed to his understanding of sales and marketing dynamics.