Hetal Lad
About Hetal Lad
Hetal Lad is a Senior Account Manager at Quantcast, where she has worked since 2021. She has a diverse background in marketing and account management, with previous roles at Xaxis and Eyereturn Marketing.
Current Role at Quantcast
Hetal Lad serves as a Senior Account Manager at Quantcast, a position held since 2021. In this role, she is responsible for managing client accounts and developing strategies to optimize advertising performance. Her expertise in account management contributes to Quantcast's mission of delivering data-driven marketing solutions.
Previous Experience at Xaxis
Before joining Quantcast, Hetal Lad worked at Xaxis for a total of three years in various roles. She was a Senior Trading Strategist from 2019 to 2021, where she focused on developing trading strategies for digital advertising. Prior to that, she held the position of Trading Strategist from 2018 to 2019, and served as an Analyst in Strategy and Investment from 2017 to 2018.
Early Career at Eyereturn Marketing
Hetal Lad began her career at Eyereturn Marketing, where she worked for three years in different capacities. She started as a Junior Marketing Analyst from 2014 to 2015, then transitioned to a Programmatic Analyst from 2015 to 2017. Her roles involved analyzing marketing data and optimizing programmatic advertising campaigns.
Educational Background at Schulich School of Business
Hetal Lad earned her Bachelor of Business Administration (BBA) from the Schulich School of Business, studying from 2009 to 2013. Her coursework included Marketing, Finance, and Organizational Behaviour, providing her with a solid foundation in business principles and practices.
Additional Experience and Internships
In addition to her roles in marketing and account management, Hetal Lad has diverse experience in tutoring and social media. She worked as a Tutor at Boys and Girls Clubs of Canada from 2008 to 2009 and completed a Social Media Internship at PROTECTION PLUS from 2013 to 2014, where she gained insights into social media strategies.