Jon Cooke
About Jon Cooke
Jon Cooke serves as the Managing Director of Agency Partnerships at Quantcast, where he has worked since 2023. He has a robust background in advertising and sales, having held senior positions at notable companies including Twitter, Rubicon Project, and Microsoft.
Work at Quantcast
Jon Cooke serves as the Managing Director of Agency Partnerships at Quantcast, a position he has held since 2023. In this role, he focuses on developing and managing relationships with advertising agencies, leveraging his extensive experience in the industry. His responsibilities include negotiating Master Service Agreements (MSAs) and creating tailored commercial models to meet agency needs. Cooke's expertise in programmatic advertising and dynamic creative optimization supports Quantcast's objectives in driving scalable growth in sales and revenue.
Previous Experience at Twitter
Cooke worked at Twitter in various capacities from 2020 to 2022. Initially, he served as the Director of Global Demand for two years, where he was responsible for driving demand strategies on a global scale. He then transitioned to the role of Director of Global Accounts for nine months in 2022. His tenure at Twitter allowed him to deepen his understanding of digital advertising and agency relationships.
Background in Sales and Advertising
Jon Cooke has a robust background in sales and advertising, having held multiple leadership positions in notable companies. Prior to his role at Twitter, he was the VP of Global Agency Sales at Rubicon Project from 2016 to 2020. His career also includes significant roles at Rocket Fuel Inc., Millennial Media, and Microsoft. Cooke's extensive experience spans over two decades in the advertising technology sector, focusing on agency partnerships and sales management.
Education and Expertise
Cooke holds a Bachelor of Arts in Communications Studies from Rowan University and an MBA in Business Administration with a focus on Marketing from Montclair State University. His educational background complements his professional experience, particularly in negotiating rate cards and term sheets. Cooke is proficient in using analytical tools such as Tableau and MicroStrategy, which enhances his operational process development capabilities.
Achievements in Agency Partnerships
Throughout his career, Jon Cooke has built a strong track record of establishing strategic relationships with major advertising agencies, including the Big6 agency holding companies. He has developed significant relationships with senior leadership at Fortune 500 brands, such as Unilever and Procter & Gamble. His expertise in programmatic advertising and dynamic creative optimization has been instrumental in driving growth and success in agency partnerships.