Katelynn Martin
About Katelynn Martin
Katelynn Martin is a Senior Account Executive at Quantcast, with over a decade of experience in media planning and account management. She previously held positions at Moroch and The Richards Group, managing accounts for various brands in the Dallas area.
Current Role at Quantcast
Katelynn Martin serves as a Senior Account Executive at Quantcast, a position she has held since 2021. In this role, she is responsible for managing client accounts and developing strategies to optimize advertising performance. Her work focuses on leveraging data-driven insights to enhance client campaigns. Based in Dallas, Texas, Katelynn contributes to Quantcast's mission of delivering measurable results for its clients.
Previous Experience at Moroch
Before joining Quantcast, Katelynn worked at Moroch as an Associate Media Director from 2017 to 2021. During her four years in this role, she was involved in media planning and account management, focusing on local accounts. Her experience at Moroch provided her with a solid foundation in the advertising industry, particularly in managing campaigns for various clients.
Background in Media Planning
Katelynn has extensive experience in media planning, having worked as a Media Planner-Supervisor at The Richards Group from 2014 to 2017. In this capacity, she supervised accounts and developed media strategies for multiple brands. Her background includes managing local accounts for Planet Fitness and overseeing campaigns for brands such as tulo, Urban Air, Shenaniganz, and Movie Tavern.
Education and Qualifications
Katelynn Martin earned a Bachelor of Science degree in Advertising from The University of Texas, where she studied from 2010 to 2014. Her education provided her with a strong foundation in advertising principles and practices, which she has applied throughout her career in media planning and account management.
Early Career Experience
Katelynn began her career as a Marketing Intern at Child Advocates, Inc. in 2012. This role lasted for one month and marked her entry into the field of marketing and advertising. The experience allowed her to gain insights into marketing strategies and the importance of community-focused initiatives.