Katherine Fernandez
About Katherine Fernandez
Katherine Fernandez is a Senior Client Partner at Quantcast, known for her innovative approach and strong focus on client satisfaction. With a diverse background in marketing and sales across several prominent companies, she has developed successful campaigns for major brands and is skilled at using data to influence decision-making.
Current Role at Quantcast
Katherine Fernandez serves as a Senior Client Partner at Quantcast, a position she has held since 2021. In this role, she focuses on client satisfaction and is recognized for her ability to pitch innovative concepts. Her work involves leveraging data to influence stakeholders and secure Requests for Proposals (RFPs) prior to their issuance. Fernandez's experience in client relations and marketing strategies contributes to her effectiveness in this position.
Previous Experience in Marketing and Sales
Before joining Quantcast, Katherine Fernandez accumulated extensive experience in marketing and sales across various organizations. She worked at FindMine as a Product Marketing professional from 2018 to 2021, and at eBay Advertising as a Brand Partner from 2017 to 2018. Additionally, she held the role of Sales Director at Imgur from 2015 to 2017. Throughout her career, she has developed branding, direct-response, and e-commerce campaigns for notable brands including Old Spice, Fruit of the Loom, and Callaway Golf.
Educational Background
Katherine Fernandez has a diverse educational background. She earned a Bachelor's degree with a minor in Law and Economics from Oberlin College. Additionally, she completed a Software Product Management Certificate at Product School in 2018. Her foundational education includes a High School Diploma from Brooklyn Technical High School, where she studied Chemistry, and coursework at Phillips Academy, which included advanced placement subjects in math and sciences.
Early Career Development
Katherine Fernandez began her career in the Greater New York City Area, where she worked as a Recruiter at 360i from 2008 to 2011. She then transitioned to LinkedIn as an Account Executive, serving from 2011 to 2015. These early roles provided her with a solid foundation in recruitment and account management, which she has built upon throughout her subsequent positions in marketing and sales.
Innovative Approach and Skills
Katherine Fernandez is known for her innovative approach to marketing and client engagement. She frequently tests new strategies and creative ideas, demonstrating a particular affinity for using Canva in her projects. Her ability to work alongside talented professionals in the tech industry is a highlight of her career, and she maintains a strong focus on ensuring client happiness through effective communication and strategy implementation.