Lauren Martin
About Lauren Martin
Lauren Martin is a Technical Account Strategist currently employed at Quantcast since 2021. She has a background in marketing and supply chain management, with previous roles at PMG Digital Agency, Kargo, and Lockheed Martin.
Current Role at Quantcast
Lauren Martin serves as a Technical Account Strategist at Quantcast, a position she has held since 2021. In this role, she focuses on leveraging data-driven insights to optimize client accounts and enhance their advertising strategies. Her responsibilities include managing client relationships and ensuring successful implementation of Quantcast's technology solutions. Based in Austin, Texas, she contributes to the company's mission of delivering measurable results through advanced analytics.
Previous Experience at PMG Digital Agency
Before joining Quantcast, Lauren worked at PMG Digital Agency as a Programmatic Media Manager from 2016 to 2019. During her three years in the Dallas/Fort Worth Area, she specialized in programmatic advertising, managing campaigns that utilized data to drive performance. Her role involved collaborating with clients to develop and execute media strategies that aligned with their business goals.
Career at Kargo
Lauren held the position of Client Services Manager at Kargo from 2019 to 2021. In this role, she was responsible for overseeing client accounts and ensuring their satisfaction with Kargo's advertising solutions. Based in Austin, Texas, she worked closely with clients to understand their needs and provide tailored support, enhancing their overall experience with the company.
Educational Background at Texas Tech University
Lauren Martin earned her Bachelor of Business Administration (BBA) from Texas Tech University - Rawls College of Business, where she studied Marketing and Supply Chain Management. Her academic tenure lasted from 2012 to 2015, providing her with a solid foundation in business principles and strategies that she applies in her professional roles.
Early Career and Internships
Lauren's early career included various roles that contributed to her professional development. She interned as a Procurement Intern at United Supermarkets, LLC in 2014 for two months, gaining experience in supply chain processes. Additionally, she worked as a Student Digital Marketing Assistant at Texas Tech University Health Sciences Center for three months in 2014, where she supported digital marketing initiatives.