Maroua Kalboussi
About Maroua Kalboussi
Maroua Kalboussi is a Senior Account Manager specializing in Programmatic Advertising at Quantcast, where she has worked since 2021. She has extensive experience in digital advertising, having previously held positions at Outbrain and Teads.tv, and holds a Master's degree in Project Management from INSEEC Grande Ecole.
Work at Quantcast
Maroua Kalboussi has been employed at Quantcast since 2021 as a Senior Account Manager specializing in Programmatic Advertising. In this role, she provides technical insight and support for complex site tag setup and modeling recommendations. She also investigates campaign issues, including under-deliveries and data discrepancies, utilizing an internal ticketing platform. Kalboussi acts as a pivotal resource for platform support, troubleshooting technical issues for both internal and external customers. Additionally, she serves as a liaison to clients regarding new product launches and advertising opportunities.
Previous Experience in Programmatic Advertising
Before joining Quantcast, Maroua Kalboussi worked at Outbrain (formerly Ligatus) as an Account Manager from 2017 to 2018 in Paris. She also held the position of Advertising Operations Manager at Teads.tv from 2014 to 2016 in the Paris region. Her experience in programmatic advertising spans several years, contributing to her expertise in managing client accounts and optimizing advertising campaigns.
Education and Expertise
Maroua Kalboussi holds a Master's degree in Management de Projet Web/Digital from INSEEC Grande Ecole, which she completed from 2015 to 2017. She also achieved a Bachelor's degree in International Business from Pôle Paris Alternance (PPA) in 2015. Prior to that, she earned a BTS in Négociation Relation Client from COGEFI - ESMI and a degree in Langues étrangères, littératures et linguistique from Université Paris 13. Her educational background supports her expertise in project management and client relations in the digital advertising sector.
Career Progression
Maroua Kalboussi's career began at Konica Minolta Business Solutions France, where she worked as a Sales Manager from 2012 to 2014 in Île-de-France. She transitioned to Teads.tv as an Advertising Operations Manager before moving to Outbrain as an Account Manager. After her tenure at Outbrain, she joined Quantcast, where she initially served as an Account Manager before advancing to her current role as Senior Account Manager. This progression highlights her growth and increasing responsibilities in the field of programmatic advertising.
Early Education
Maroua Kalboussi completed her secondary education at Lycée Gustave Eiffel, where she achieved a Baccalauréat Scientifique in 2010. This foundational education provided her with a strong background in scientific principles, which may have contributed to her analytical skills in her subsequent career in digital advertising.