Melissa Floirendo
About Melissa Floirendo
Melissa Floirendo serves as the Key Account Manager for the West region at Quantcast, where she has worked since 2024. She has extensive experience in account management and strategy, having held various roles at Quantcast and OMD USA over the years.
Current Role at Quantcast
Melissa Floirendo currently serves as the Key Account Manager for the West region at Quantcast. She has held this position since 2024, contributing to the company's efforts in managing key client relationships and driving account growth. Her role involves strategic planning and execution to meet client needs effectively.
Previous Positions at Quantcast
Melissa has a substantial history with Quantcast, having worked in various roles since 2018. She began as an Account Manager for one year, transitioned to Senior Account Manager from 2019 to 2021, and then served as Manager of Account Management from 2021 to 2024. Her progression through these roles reflects her growing expertise in account management within the organization.
Experience at OMD USA
Prior to her current role, Melissa worked at OMD USA in several capacities. She served as an Assistant Strategist from 2013 to 2014, then as a Strategist from 2014 to 2016, and later as a Senior Strategist from 2016 to 2017. She also held the position of Strategy Supervisor for eight months in 2017 to 2018. Her experience at OMD USA contributed to her strategic skills in marketing and advertising.
Internship Experience
Melissa gained early industry experience through internships at various organizations. She interned at NBCUniversal, Inc. as a Sales and Marketing Intern in 2011 and at KTVU as a Community Affairs Intern/Production Assistant in the same year. Additionally, she worked as a Marketing and Public Relations Intern at Terry Hines & Associates in 2011. These roles provided her with foundational skills in media and marketing.
Education and Academic Background
Melissa holds a Bachelor of Arts (B.A.) degree in Media Studies and Sociology from the University of California, Berkeley. She attended the university from 2009 to 2013, where she developed a strong academic foundation that supports her career in account management and strategy in the media industry.