Michelle Lee

Campaign Analyst @ Quantcast

About Michelle Lee

Michelle Lee is a Campaign Analyst at Quantcast, where she has worked since 2015. She has a background in data science and community organizing, with previous roles at Targetsmart Communications, Civitas Learning, and the University of Michigan.

Current Role at Quantcast

Michelle Lee serves as a Campaign Analyst at Quantcast, a position she has held since 2015. In this role, she combines her technical skills with communication abilities to analyze and optimize campaign performance. Her work involves leveraging data to inform marketing strategies and improve client outcomes. Based in San Francisco, California, she has contributed to various projects that enhance the effectiveness of digital advertising.

Previous Experience at Targetsmart Communications

Prior to her current role, Michelle worked as a Software Developer at Targetsmart Communications, LLC from 2011 to 2012. During her time in Washington, D.C., she focused on developing software solutions to support the company's communication strategies. This experience provided her with foundational skills in software development and project management.

Data Science Roles at Civitas Learning

Michelle held multiple roles at Civitas Learning from 2014 to 2015, including Data Science Associate, Data Scientist, and Data Engineer. Based in Austin, Texas, she contributed to data-driven initiatives aimed at improving educational outcomes. Her responsibilities included analyzing large datasets and developing models to support decision-making processes within the organization.

Education and Academic Background

Michelle Lee earned her Bachelor of Arts degree from the University of Chicago, where she studied from 2006 to 2010. She later pursued a Master of Science degree at the University of Michigan, Ann Arbor, from 2012 to 2014. Her academic background includes a strong focus on data science and mathematics, which supports her current analytical work.

Community Engagement and Interests

Michelle has a strong interest in Asian American history, which she developed through coursework and community organizing. She worked as a community organizer in Chicago's Chinatown during the 2010 Census, focusing on the political empowerment of Asian Americans. Additionally, she expresses a passion for education and mentorship, particularly in teaching others about data science.

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