Rohini Sen
About Rohini Sen
Rohini Sen serves as the Global Head of Audience Intelligence & Measurement at Quantcast, where she analyzes data to provide insights for clients. With a background in market analysis and digital analytics, she has held various roles in organizations such as the Clinton Health Access Initiative and Wavemaker.
Work at Quantcast
Rohini Sen serves as the Global Head of Audience Intelligence & Measurement at Quantcast, a position she has held since 2021. In this role, she analyzes both quantitative and qualitative data to deliver actionable insights for clients. Her expertise includes Market Mix Modeling and Digital Analytics, which she utilizes to enhance audience understanding and measurement strategies. Rohini's work at Quantcast emphasizes the integration of first-party, second-party, and third-party data, leveraging adtech and martech solutions to drive effective marketing outcomes.
Previous Experience
Rohini Sen has a diverse professional background, having worked in various roles across multiple organizations. She was a Global Market Analyst at the Clinton Health Access Initiative from 2011 to 2013. Prior to that, she held positions at MEC as Senior Partner and Senior Director from 2013 to 2015, and at Wavemaker, where she served as Data Sciences Client Lead from 2016 to 2021. Additionally, she worked at ASTM International as a Global Outreach Intern and at UNDP as a Capital Development Fund Intern. Her experience spans several years and includes significant roles in data analysis and audience measurement.
Education and Expertise
Rohini Sen holds a Bachelor of Arts degree in International Studies and French from The Johns Hopkins University. She also earned a Master of Arts in International Development from the Institut d'Etudes politiques de Paris. Her academic background complements her professional expertise in data analytics, particularly in translating large datasets into actionable insights across various industry sectors. Rohini's skills include Market Mix Modeling and a strong focus on digital analytics.
Contributions to Industry Discussions
Rohini Sen actively participates in industry discussions and panels, contributing her insights on data and analytics. She has discussed advertising strategies in cookieless environments at Adweek NexTech and participated in a panel focused on women in advertising. Her role as a data and analytics storyteller allows her to share knowledge and foster conversations around the evolving landscape of audience measurement and marketing analytics.
Global Experience and Impact
Rohini Sen possesses significant global experience, having worked in various capacities that drive growth and efficiency through data, technology, and analytics. Her roles have spanned across different countries, including the United States and Singapore, where she contributed to projects that leverage data for strategic decision-making. This international perspective enhances her ability to provide insights that resonate across diverse markets and industries.