Stephanie Park
About Stephanie Park
Stephanie Park serves as the Demand Generation Manager at Quantcast, where she has worked since 2012. She specializes in managing multichannel marketing programs and promoting webinars, leveraging her background in marketing and communications.
Work at Quantcast
Stephanie Park has been serving as the Demand Generation Manager at Quantcast since 2012. In this role, she promotes and moderates quarterly webinars, collaborating with partners and clients to develop content and strategy. She manages multichannel marketing programs that include programmatic advertising, direct media buys, pay-per-click (PPC) campaigns, and content sponsorships aimed at lead generation. Additionally, she writes and automates email nurturing tracks for prospects and customers, ensuring effective communication throughout the marketing funnel. Stephanie also analyzes performance metrics to optimize the marketing mix, contributing to the overall success of the marketing initiatives at Quantcast.
Previous Experience in Marketing
Prior to her role at Quantcast, Stephanie Park worked as a Marketing Associate at Organic from 2011 to 2012. In this position, she gained valuable experience in marketing strategies and execution. Before that, she served as an Associate Account Executive at Engage Group from 2008 to 2011, where she developed skills in client management and account coordination. Stephanie also completed a Public Relations internship at Horn Group in 2008, which provided her with foundational knowledge in public relations and communications.
Education and Expertise
Stephanie Park earned her Bachelor of Arts degree from the University of California, Davis, where she studied Art History, Art, and Communications from 2003 to 2007. Her educational background has equipped her with a strong foundation in communication and creative strategies, which she applies in her marketing career. This academic experience complements her professional expertise in demand generation and multichannel marketing.
Marketing Skills and Responsibilities
In her current role, Stephanie Park is responsible for managing various aspects of demand generation. She oversees multichannel marketing programs, which encompass programmatic advertising, direct media buys, PPC, and content sponsorships. Her responsibilities also include writing and automating email nurturing tracks, which facilitate engagement with prospects and customers. By analyzing performance metrics, she optimizes marketing strategies to enhance lead generation efforts and improve overall campaign effectiveness.