Tom Mac Lean
About Tom Mac Lean
Tom Mac Lean is a Senior Account Executive specializing in the automotive sector, currently working at Quantcast and Viamedia in the Greater Detroit Area. With over 25 years of experience in multi-platform marketing, he has developed strong relationships and a deep understanding of the Detroit market.
Work at Quantcast
Tom Mac Lean has served as the Senior Account Executive for Automotive at Quantcast since 2016. In this role, he utilizes his extensive knowledge of the automotive sector to drive marketing strategies and client relationships. His tenure at Quantcast spans over eight years, during which he has focused on leveraging data-driven insights to enhance advertising effectiveness for automotive clients in the Greater Detroit Area.
Current Roles in Digital Strategy
In addition to his position at Quantcast, Tom Mac Lean has been working as the Digital Strategy Manager at Viamedia since 2019. His responsibilities include developing and implementing digital marketing strategies tailored to client needs. He also holds the position of Senior Account Executive at International Outdoor Inc., where he has been since 2020, focusing on billboard advertising in the Metro Detroit area.
Previous Experience in Sales and Marketing
Tom Mac Lean has a diverse background in sales and marketing, having held several key positions prior to his current roles. He worked as the Director of Sales at Qualia Media from 2014 to 2015 and as the Director of Midwest Sales at Brand Affinity Technologies from 2010 to 2011. Additionally, he served as VP of Sales at AdoTube from 2011 to 2014 and held the role of Strategic Accounts Manager at Kontera in 2011.
Educational Background
Tom Mac Lean studied Communications at Michigan State University, where he earned a Bachelor's of Arts degree from 1983 to 1987. He also completed his secondary education at Brother Rice High School. His educational background has provided him with a solid foundation in communication strategies, which he applies in his professional roles.
Expertise in Multi-Platform Marketing
With over 25 years of experience in multi-platform marketing disciplines, Tom Mac Lean specializes in the automotive and political sectors. His deep understanding of the Detroit market enhances his effectiveness in his marketing roles. He has established strong relationships within the region, which contribute to his success in driving marketing initiatives and client satisfaction.