Alastair Masson
About Alastair Masson
Alastair Masson serves as the Head of Telco EMEA at Quantexa, specializing in sales management, revenue generation, and complex transformation leadership within the telecom sector. With over 20 years of experience, he has held various leadership roles and is recognized for his expertise in contract negotiation and business technology delivery.
Current Role at Quantexa
Alastair Masson serves as the Head of Telco EMEA at Quantexa since 2021. In this role, he is responsible for managing sales, revenue, and margin targets, holding full P&L responsibility. His focus includes team leadership and talent development, ensuring that the department meets its strategic objectives. Masson engages in contract and commercial definition and negotiation, leveraging his extensive experience in the telecom sector to drive growth and service delivery quality.
Previous Experience in Telecoms
Prior to joining Quantexa, Alastair Masson held significant positions in the telecom industry. He worked at Vodafone UK as a Technology Architect from 1996 to 2005, followed by a role as Executive Manager at Detica Limited from 2005 to 2011. He then served as Global Account Head for Vodafone at NTT DATA UK from 2011 to 2021. Throughout these roles, he developed expertise in major programme management, enterprise transformation, and commercial management.
Education and Expertise
Alastair Masson studied Engineering at the University of Portsmouth, where he achieved a 2:1 B.Eng from 1993 to 1996. His educational background laid the foundation for his extensive career in the telecoms and media sectors, where he has over 20 years of experience. His practical skills include business and technology capability delivery, complex transformation leadership, and utilizing Agile methods to deliver new capabilities.
Thought Leadership and Publications
Alastair Masson is recognized for his contributions to the telecom industry through thought leadership. He has authored an ebook focused on unlocking new revenue opportunities through digital transformation in telecoms. Additionally, he writes articles discussing the role of advanced analytics in increasing telecoms EBITDA. His insights often cover topics such as ultrafast fixed network rollout and 5G value creation.
Professional Skills and Specializations
Alastair Masson specializes in managing sales, revenue, and margin targets, with a strong emphasis on contract negotiation and commercial management. He is experienced in both fixed line and wireless telecoms, having held positions in professional services, consulting, and systems integration. His leadership approach focuses on driving growth and delivering solutions that generate commercial value and market differentiation.