Alex B. Liston
About Alex B. Liston
Alex B. Liston serves as the Senior Director of Global Demand Generation at Quantexa, where he focuses on automating marketing efforts and fostering data-driven decision-making. He has a diverse background in marketing operations, having held various roles at Cellebrite and Infragistics over several years.
Current Role at Quantexa
Alex B. Liston serves as the Senior Director of Global Demand Generation at Quantexa since 2022. In this role, he is responsible for overseeing demand generation strategies and initiatives on a global scale. His work involves collaboration with various teams, including field marketing, product, and sales, to enhance customer engagement and drive revenue growth.
Previous Experience at Cellebrite
Prior to his current position, Liston held multiple roles at Cellebrite. He worked as a Senior Manager in Marketing Operations & Insights from 2020 to 2021, and as a Senior Manager of Global Campaigns for eight months in 2020. Additionally, he served as Director of the Demand Center from 2021 to 2022, and as Senior Manager of Field Marketing from 2018 to 2020. His responsibilities included implementing marketing strategies and managing campaign performance.
Career at Infragistics
Liston has significant experience at Infragistics, where he held various positions from 2015 to 2018. He began as an Inside Sales Representative, then transitioned to a Sales Operations Analyst, and later became the Manager of Demand Generation & Marketing Operations. During his time at Infragistics, he focused on web analytics and demand generation efforts, contributing to the company's marketing operations.
Educational Background
Alex B. Liston studied at The College of New Jersey, where he earned a Bachelor of Arts degree in History from 2007 to 2011. His educational background provided a foundation for his analytical and operational skills, which he has applied throughout his marketing career.
Marketing Expertise and Strategies
Liston has implemented various marketing strategies throughout his career, including an SEO strategy that aligned web marketing and content efforts with ongoing campaigns. He fosters a culture of data-driven decision-making across marketing teams and oversees compliance with data privacy regulations such as GDPR. He leverages Marketing Operations resources to establish governance and processes for campaign performance visibility.