Annalisa Camarillo
About Annalisa Camarillo
A versatile leader who sees change as an opportunity to advance our bold new world. I am relentless about achieving purposeful, repeatable growth that stimulates transformation and human advancement. My passion for customer success inspires top results from unique branding ideas, modern digital marketing, and scalable demand generation programs for high-growth software companies and startup organizations. I specialize in turning marketing investments into measurable, profit-generating efforts that set trends and break the status quo. With extensive training in leadership, psychology and business, I have built and directed high performing operations and marketing teams across disciplines. My experience spans SaaS, artificial intelligence, process automation, data and security. I have an emphasis in banking, financial services, insurance, and manufacturing, with broader experience in other industries. Evidence of qualification: - Experience in AI & automation buyer engagement, messaging & digital marketing • Extensive knowledge in leadership practices, strategic planning, budgeting, analytics, & forecasting • 15+ years experience in B2B/B2C product positioning, messaging, & writing for financial services, banking, insurance, & manufacturing • 15+ years experience managing in-house studio of creative writers, & marketing agencies •Extensive knowledge in search engine marketing, content development, sales enablement, & demand generation • 10+ years experience in website development, social media, corporate communication & PR • 5+ years leading corporate blogs, thought leadership, & sponsored media (Forbes, Times, CIO.com …) • Rated top performer for excellence in leadership, innovation, & ability beat lead gen goals Notable Accomplishments: - led many enterprise rebranding projects, shifting the company from product-selling to value selling - Scaled many small and enterprise marketing teams by automating the right stuff and being hands on in the critical areas - Grew net promoter score with CXO audience for NetApp and Automation Anywhere -Led NetApp & Automation Anywhere placement in Gartner leader quadrant -Track record for multiplying campaign results with email marketing, leading to closed deals -Led corporate blogs as Chief Editor, and several editorial programs on Forbes, CIO.com … -Generated 30% of overall content engagement against 20+ major brands on forbes.com and CIO.com -Achieved B2B awards for exceptional lead generation programs -Co-authored 2 business books with renowned figures to generate sales - The Risk Factor and The Soft Edge.