Abby Campbell
About Abby Campbell
Abby Campbell serves as the Director of Media Optimization at QuinStreet, where she collaborates with C-level executives to drive strategic initiatives. With a strong background in digital advertising, she has held various leadership roles at Perform[cb] and has expertise in building long-term relationships within the industry.
Work at QuinStreet
Abby Campbell has served as the Director of Media Optimization at QuinStreet since 2022. In this role, she collaborates with C-level executives to drive strategic initiatives aimed at enhancing media performance. Her responsibilities include optimizing media strategies and ensuring alignment with the company's overall objectives. Working remotely, she has contributed to QuinStreet's focus on digital marketing solutions.
Previous Experience at Perform[cb]
Prior to her current position, Abby Campbell held multiple roles at Perform[cb]. She was the Director of Partners from 2019 to 2020, focusing on partner relationships. Following this, she served as Vice President of Agency from 2020 to 2022, where she oversaw agency operations. Her career at Perform[cb] also included positions as Media Team Lead, Media Manager, and Digital Marketing Associate, showcasing her progression in the digital advertising field.
Education and Expertise
Abby Campbell earned a Bachelor in Advertising from Michigan State University, completing her studies from 2008 to 2012. Her educational background laid the foundation for her expertise in digital marketing, particularly in building and maintaining long-term relationships within the industry. She specializes in strategic planning and implementation, with a strong focus on new partner acquisition and retention.
Background in Retail Management
Before transitioning to digital marketing, Abby Campbell worked as a Sales Manager at Macy's from 2012 to 2014. This role provided her with valuable experience in retail management and customer relations. Additionally, she briefly worked as an Account Executive at Campus Special in 2011, further diversifying her professional background.