Anand Sinha
About Anand Sinha
Anand Sinha serves as the Vice President of Financial Services at QuinStreet, where he has worked since 2019. He has extensive experience in digital marketing, multivariate testing, and analytics across various industries, including financial services and education.
Work at QuinStreet
Anand Sinha has been serving as Vice President of Financial Services at QuinStreet since 2019. In this role, he focuses on multivariate testing and marketing analytics, which contribute to the growth of organic media. Prior to this position, he held the role of Senior Director and Head of Organic Media from 2013 to 2019, where he was instrumental in developing strategies that enhanced QuinStreet's digital presence. His tenure at QuinStreet spans over a decade, showcasing his commitment to the organization and the financial services sector.
Education and Expertise
Anand Sinha holds a Master's degree in Information Sciences from Birla Institute of Technology, Mesra, which he completed between 1997 and 1999. He furthered his education by obtaining a Certificate in Entrepreneurship Essentials from Harvard Business School Online in 2020. His educational background supports his expertise in digital marketing, particularly in content strategy and conversion optimization. Anand's skills extend to multivariate testing and marketing analytics, which are critical in driving organic media growth.
Background in Technology and Management
Anand Sinha began his career at Satyam Computer Services Ltd., where he worked in various roles including Software Engineer, Senior Software Engineer, and Technical Consultant from 1999 to 2004. He later joined Mphasis-BFL Ltd as a Project Manager for one year. His experience in technology management laid the foundation for his subsequent roles in digital media and marketing, particularly at QuinStreet. Anand has also worked as Director of Digital Media and Marketing in Pune, India, from 2011 to 2013.
Leadership and Team Management
Anand Sinha has demonstrated strong leadership skills throughout his career, particularly in managing geographically diverse teams. His focus on team building and leadership has been a key aspect of his roles in various organizations. He has experience in professional services delivery, emphasizing business need analysis and product customization. This experience has equipped him to effectively lead teams and projects across different sectors, including financial services, higher education, and telecommunications.
Industry Experience
Anand Sinha possesses extensive industry experience across multiple sectors, including financial services, higher education, manufacturing, automobile, and telecommunications. His diverse background enables him to approach challenges with a broad perspective, applying best practices from various fields. This multifaceted experience enhances his ability to develop and execute effective marketing strategies and manage service delivery in complex environments.