Frances Chiu
About Frances Chiu
Frances Chiu serves as the Director of Strategic Marketing and Analytics at QuinStreet, where she has worked since 2017. She specializes in connecting data with financial outcomes and has a background in digital marketing and lead generation.
Work at QuinStreet
Frances Chiu has been with QuinStreet since 2014, initially serving as a Senior Strategic Marketing Analyst for one year. She progressed to the role of Senior Strategic Marketing Manager from 2015 to 2017. In 2017, she was promoted to Director of Strategic Marketing and Analytics, a position she has held for seven years. In her current role, she focuses on integrating data with financial outcomes, translating insights into actionable business strategies.
Education and Expertise
Frances Chiu earned her Bachelor of Science in Business Administration from the University of California, Berkeley, Haas School of Business. She also holds an Associate of Arts degree in Business Administration, Social Science, Individual Studies, and Economics from Foothill College. Her expertise lies in digital marketing, lead generation, and web analytics, emphasizing her ability to connect data with financial outcomes.
Background
Prior to her tenure at QuinStreet, Frances Chiu worked as a Payroll Accountant at Consolidated Engineering Laboratories for four months in 2010. Her diverse career path has equipped her with a strong foundation in both marketing strategy and data analysis, contributing to her current role in strategic marketing.
Achievements
Frances Chiu's professional journey reflects a strong entrepreneurial spirit and a commitment to innovation in marketing strategy and analytics. Her keen interest in continuous learning supports her ability to adapt and implement new ideas within her work environment.
Personal Interests
Outside of her professional responsibilities, Frances Chiu enjoys exploring new restaurants, indicating a personal interest in culinary experiences. This interest may contribute to her creative approach in her marketing strategies.