John Karlovic
About John Karlovic
John Karlovic serves as the Director of Marketing Analytics at QuinStreet, where he has worked since 2019. He has a strong background in analytics and operations, with experience in developing data-driven marketing campaigns and integrating advanced analytics tools.
Current Role at QuinStreet
John Karlovic serves as the Director of Marketing Analytics at QuinStreet, a position he has held since 2019. In this role, he has been instrumental in integrating advanced analytics tools to enhance marketing strategies. His contributions include the development of data-driven marketing campaigns that have significantly improved customer acquisition metrics. Karlovic's expertise in analytics directly supports QuinStreet's financial services division through a comprehensive analytics framework.
Previous Experience at QuinStreet
Before his current role, John Karlovic worked at QuinStreet in various capacities. He served as the Senior Marketing Analytics Manager from 2017 to 2019 and as the Marketing Analytics Manager from 2016 to 2017. His tenure at QuinStreet has spanned multiple years, allowing him to build a strong foundation in marketing analytics and contribute to the company's strategic initiatives.
Professional Background
John Karlovic has a diverse professional background that includes experience in operations and logistics. He worked as an Operations and Logistics Specialist at SC41 Furniture from 2012 to 2013 and as an Analytics and Operations Specialist at (Re)Creations Art and Antiques from 2011 to 2014. This experience has provided him with a comprehensive understanding of operational processes and analytics.
Education and Expertise
John Karlovic holds a Master of Business Administration (M.B.A.) with a focus on Business Analytics, Operations Management, and Logistics from San Jose State University, which he completed in 2016. He also earned a Graduate Certificate in Business Analytics from the same institution in 2015. Additionally, he studied at the Johns Hopkins Bloomberg School of Public Health, where he achieved a Data Science Specialization with Certificates with Distinction from 2015 to 2016. His educational background supports his expertise in marketing analytics.
Industry Engagement
John Karlovic actively participates in industry forums and workshops that focus on marketing analytics and data integration. His involvement in these events reflects his commitment to staying updated on industry trends and best practices, further enhancing his contributions to QuinStreet and the broader marketing analytics community.