Kunal Talati
About Kunal Talati
Kunal Talati is a Marketing Operations Analyst with extensive experience in business analysis and digital marketing campaigns. He currently works at QuinStreet and has previously held positions at notable companies such as John Hancock Life Insurance Company, JP Morgan Chase, and Nike.
Current Role at QuinStreet
Kunal Talati serves as a Marketing Operations Analyst at QuinStreet, where he has worked since 2010. In this role, he supports business analysis and resolves production environment defects to ensure timely issue resolution. He utilizes data investigation techniques and company analysis software to optimize marketing campaigns and enhance operational efficiency. Kunal leads marketing operations efforts specifically for education clients, streamlining processes for launching and modifying client setups. He also acts as a liaison between marketing, media, product, and tech teams to implement products and services for clients.
Previous Experience in Marketing and Business Analysis
Before joining QuinStreet, Kunal Talati held several positions in business analysis across various industries. He worked at Nike as a Business Analyst from 2006 to 2007, where he contributed to marketing initiatives. He then transitioned to JP Morgan Chase as a Business Systems Analyst from 2008 to 2010, focusing on system improvements. His experience also includes a brief tenure at John Hancock Life Insurance Company as a Business Analyst in 2007, where he supported business operations in the Greater Boston Area.
Educational Background and Qualifications
Kunal Talati earned his Master of Business Administration (MBA) in Marketing from The University of Texas at Dallas - School of Management, completing his studies from 2003 to 2006. He also holds a Bachelor of Engineering degree from South Gujarat University, where he studied from 1998 to 2002. His educational background provides a strong foundation for his analytical and marketing skills, enabling him to effectively manage marketing operations and campaigns.
Digital Marketing Campaigns and Reporting
In his current role, Kunal Talati has launched various digital marketing campaigns, including Pay Per Lead (PPL), Click, and Phone setups tailored to client requirements. He reports on these campaigns using techniques that capture recent changes for feedback and alerts. Kunal has developed and published dashboards and reports on Tableau Online Server for business and media teams, enhancing the visibility of campaign performance and facilitating data-driven decision-making.
Account Management and Campaign Optimization
Kunal supports the management of multi-million dollar accounts in a marketing analyst capacity. He optimizes campaigns through opportunity analysis and defines test cases for major campaign changes. His efforts in reorganizing client configurations maintain flexibility and responsiveness to changes, ensuring that client needs are met effectively and efficiently.