Lim Cheu
About Lim Cheu
Lim Cheu is a Senior Manager of Email Marketing at QuinStreet, where he has worked since 2017. He has a background in electrical engineering from the University of California, Davis, and has held various roles in email marketing and deployment across multiple companies.
Current Role at QuinStreet
Lim Cheu currently serves as the Senior Manager of Email Marketing at QuinStreet, a position held since 2017. In this role, Lim is responsible for overseeing email marketing strategies and initiatives. This includes developing onboarding strategies that nurture new user records and creating automated lifecycle email programs for external partners. Lim's focus on integrating and synchronizing user activity data across various email service providers (ESPs) enhances the effectiveness of marketing efforts.
Previous Experience at QuinStreet
Prior to his current role, Lim Cheu worked at QuinStreet in various capacities. He served as an Email Marketing Manager from 2015 to 2017 and as an Email Marketing Specialist from 2014 to 2015. During his tenure, Lim contributed to the development of marketing strategies and email campaigns that supported the company's objectives. His experience at QuinStreet spans a total of three years, during which he gained significant insights into email marketing practices.
Experience at WebJuice
Lim Cheu held multiple positions at WebJuice from 2007 to 2013. He worked as an Email Deployment Engineer Lead for five years, where he led email deployment efforts. Lim also served as an Email Ad Operations & Affiliate Manager for 11 months. His responsibilities included configuring domain DNS records for use in multiple ESPs, which improved email deliverability and performance. This experience provided Lim with a strong foundation in email operations and marketing.
Educational Background
Lim Cheu studied at the University of California, Davis, where he earned a Bachelor of Science degree in Electrical Engineering. His studies took place from 2000 to 2004. This educational background equipped Lim with analytical and technical skills that have been beneficial in his career in email marketing and technology.
Internship Experience at Princeton Review
Lim Cheu completed an internship as a Web Developer Intern at Princeton Review from 2005 to 2006. During this year-long internship in San Francisco, CA, he gained practical experience in web development, which contributed to his skill set in digital marketing and technology. This early experience laid the groundwork for his future roles in email marketing and operations.