Lorraine Kotyk
About Lorraine Kotyk
Lorraine Kotyk is an Enterprise Account Manager at QuinStreet, specializing in Home Services, with over 20 years of experience in online lead generation and strategic business development. Based in San Diego County, California, she has a strong background in Search Engine Marketing and customer acquisition.
Work at QuinStreet
Lorraine Kotyk has served as the Enterprise Account Manager for Home Services at QuinStreet since 2020. In this role, she focuses on online lead generation and strategic business development within the home services sector. Based in San Diego County, California, she has successfully adapted to remote work while maintaining a strong performance record. Her responsibilities include managing client relationships and driving customer acquisition strategies.
Education and Expertise
Lorraine Kotyk holds a Master of Arts in Marketing Communication from the University of Hartford, where she studied from 1994 to 1996. She also earned a Bachelor of Arts in Communication from San Diego State University, completing her degree from 1991 to 1993. Her educational background supports her expertise in Search Engine Marketing (SEM) and customer acquisition, which are essential skills in her current role.
Background
With over 20 years of experience in online lead generation and strategic business development, Lorraine Kotyk has built a substantial career in marketing. Prior to her current position at QuinStreet, she held various roles that contributed to her extensive knowledge in the industry. Notably, she worked as VP Marketing at Web.com for several years, overseeing marketing initiatives and strategies.
Previous Experience
Before joining QuinStreet, Lorraine Kotyk held significant positions at Web.com, where she served as VP Marketing for RenovationExperts from 2006 to 2018 and then as VP Marketing for Web.com from 2018 to 2019. Additionally, she worked as Marketing Director at ImproveNet for one year in 2000. These roles provided her with a solid foundation in marketing management and strategic planning.
Professional Focus
Lorraine Kotyk is passionate about delivering measurable and clear-cut solutions to companies of any size. Her focus on results-driven strategies has been a hallmark of her career, enabling her to effectively support clients in achieving their business objectives. Her extensive experience in lead generation and customer acquisition reflects her commitment to providing value in her professional endeavors.