Purva Maitra
About Purva Maitra
Purva Maitra serves as the Director of Email Marketing at QuinStreet, a position she has held since 2022. With over 12 years of experience in digital advertising and media strategies, she possesses expertise in demand generation, CRM management, and marketing operations.
Work at QuinStreet
Purva Maitra currently serves as the Director of Email Marketing at QuinStreet, a position she has held since 2022. In this role, she oversees email marketing strategies and initiatives to enhance customer engagement and drive demand generation. Prior to her current role, she worked at QuinStreet as a Senior Email Marketing Manager from 2018 to 2022 and as an Email Marketing Manager from 2016 to 2018. Her tenure at QuinStreet spans over six years, during which she has contributed to the company's marketing efforts in Foster City, California.
Education and Expertise
Purva Maitra has a strong educational background in marketing and business. She earned a Master of Business Administration in Advertising and Market Research from the Institute of Management Development and Research (IMDR) in Pune, India, from 1994 to 1996. She also holds a Bachelor of Commerce in Advertising and Statistics from Ness Wadia College of Commerce, Pune, India, completed in 1994. Additionally, she has pursued certifications in Strategic Online Marketing and Marketing Analytics from UC Berkeley Extension, further enhancing her expertise in digital strategy, media planning, and data analytics.
Background
Purva Maitra has over 12 years of experience in the digital marketing field, specializing in developing and implementing advertising and media strategies. Before joining QuinStreet, she worked at SocialTwist as a Marketing Manager from 2012 to 2016 and as a Manager of Customer Relations from 2010 to 2012. Her career also includes a role as a Senior Media Planner at J. Walter Thompson in Mumbai, India, from 1998 to 1999. This diverse background has equipped her with core competencies in demand generation, CRM management, and social media marketing.
Achievements
Throughout her career, Purva Maitra has achieved significant milestones in the field of digital marketing. She has successfully led various email marketing campaigns and initiatives that have contributed to increased customer engagement and brand awareness. Her expertise in PPC ads, client servicing, project management, and marketing operations has been instrumental in driving results for the organizations she has worked with. Her certifications in Marketing Analytics and Strategic Online Marketing further underscore her commitment to staying current in the rapidly evolving marketing landscape.